Something Changed
The internet was built as a place of genuine wonder — hand-crafted pages, original voices, a space where a small idea could travel far and land somewhere it mattered. Somewhere along the way, it was quietly redecorated. Tracking pixels replaced trust. Subscription traps replaced service. The attention economy turned the open web into a corridor of billboards, and the people it was supposed to serve became the product. We noticed. How could it not be noticed?